Athletes Gel - The Story So far
The initial development of the Athletes Gel formula started early 2015, in Queensland, Australia. We tested over 23 different formulated versions of Athletes Gel before we hit all of our development goals and officially launched during the 2018 Commonwealth Games. We were aware of the thousands of topical products in the market and knew that the vast majority offered very little benefit to athletes and chronic pain sufferers. So,with the support of some of the worlds best Athletes we were able to create a product so unique, that we qualified to have it patented. These Athletes included multiple Olympic, Commonwealth, World Champion and Internationally competitive sportspeople on land and sea.
building our brand
Our Athletes continued spreading the word amongst their peers. This allowed us to engage sportspeople all over the world, at the highest level. It was at this stage that we needed to find a way to support our Ambassadors, so this led us to apply for and partner with the Australian Sports Foundation. This Australia Government body helps Sportspeople and Sports Clubs get access to funding.
The original idea to create a natural product to prevent injuries in athletes and manage serious pain in chronic sufferers, was quickly becoming one of the hottest products in the topical medicines market. We were winning our customers where they trained or competed, during major sports events and of course with major influencers'. All of these factors led to interest from potential partners in other countries- specifically the USA and Canada.
Athletes Gel - Major Sponsor TAG World Cup
licensed in nth america
In September,2019 Athletes Gel signed a Licensing Agreement, giving the rights to sell, market, distribute and manufacture Athletes Gel in Nth America. This was rare air for an Australian pharmaceutical product to be taken up overseas. The simple truth was that our gel was being evaluated on the snowfields, golf courses, gymnasiums, physio clinics hockey rinks, soccer fields and a range of other Nth American playing fields where the people using it, loved it. Athletes Gel was listed with the FDA and soon started gaining the same traction until COVID hit in early March, 2020. This event had a profound effect on our Licensing Partners, so as a result, our Nth American License has recently become available for purchase.